I've obviously missed my calling as a millionaire blogger. Damn! What
was I thinking?
This guy has all the answers. Hark:
1. The world owes you nothing
The cold, unfeeling universe does not give two sh*ts about you or your writing.
You don't say!
Anyone can walk into a bookstore and pick from Shakespeare, Pratchett, JK Rowling and a million more. Tell me: (a) is your writing more deserving of attention and (b) how would anyone even know?
JK Rowling? You're aiming awfully high, aren't you?
This may sound dispiriting, and it's meant to. We live at the centre of our own private universes, which can fool us into thinking the world responds to our merits as we see them. If you believe this, you’re in for a lifetime of tear-stained keyboards.
I wash my keyboard every second day religiously, due to all the tears spilled upon it. Next!
If you acknowledge the truth, you can arm yourself accordingly.
The truth! Now we have the crux of the matter.
2. Give people a reason to care
You are in competition with every other distraction on the Internet. Your beautifully written sonnet must joust for attention against Miley Cyrus with a kitten.
If you want an audience, don't write for yourself. Forget yourself. Start with:
Who am I writing for?
What can I do for them?
Why should they care?
I forgot myself about twenty years ago. The person writing these words is a guy named Jerry Worzinsky, and he lives in Dayton, Ohio, and is divorced with 2.6 kids.
Let's say you're writing for casual bloggers. It's not hard to think of things that casual bloggers might struggle with ("How to win your first thousand followers"), find entertaining ("My blog cost me my job, wife and kids") or inspiring ("How my blog got me a date with Natalie Portman"). Start there.
How to win my first thousand followers . . . I wrestle with that question from the moment I wake up until the moment I open my eyes.
3. Hook emotionally
Brilliant intellectuals can appreciate content on a purely intellectual basis. For everyone else, there's urgent news, sex, themselves, gossip and sex.
I've gotten out of bed. There. Sex!
You know when you feel compelled to click on a link? You don't have time to think about it. Hooks are entirely emotional:
Scary and urgent — "Terrorists will attack your town, tomorrow"
Big names — “A day in the life of Tony Stark"
Self-interest — “How to win your dream girl"
Sex-appeal — "The hottest babes in tennis"
Trendsetting — “The show everyone is talking about"
“A day in the life of Tony Stark" NOT TONY STARK!!!!!!!!!!
These emotions can be conveyed in a headline. Your headline is where you will win or lose most of your audience. A title in a tweet is judged and dismissed by 99% of your audience before they see another word; ensure yours punches them in their emotional face.
4. Edit as much as you write
Editing is a superpower that can turn charcoal into diamonds. Most people seem content to shovel coal.
This is a maxim that is as maximus as maximus gets. Live your life by this maximus. You only have one life! Only one maxim, too! And if you only have one maxim, maximize it! Charcoal into diamonds! Forget using them for your barbecue. Turn them into diamonds with your very own $22.8 bn processing plant!
Don't mistake editing for proof reading.
Proof. Reading. Proof your read carefully! Because otherwise your read will proof YOU.
Editing is where you take your work apart in a blender, rearrange, rewrite and rethink everything.
I highly recommend the Osterizer line of editing blenders.
Everything. At a minimum, you must edit for:
Verbosity: Nothing will kill attention faster than excess words. Like these. For example.
Confusion: Your readers may not speak English as their first language. They may be bouncing a baby on their lap. Don't make them think any harder than they have to.
何言ってんの、このやろう。これは難しくない! (rough translation: What are you saying, asshole? This ain't rocket science.)
Predictability: If someone can guess your next sentence from the previous one, you have a delicious unicycling mongoose. Avoid cliche, add sparkle.
Hey. I like cliches. Rhymes with Nietzsche's.
I personally spend two to three times as much time editing as writing. It makes all the difference.
You must be a VERY busy guy.
5. Build a platform
If you're searching for an audience, it doesn't take long to realize that the famous get most of the attention. The mistake is to assume this dooms you to failure. You just need to become slightly more famous.
It's slowest at the start, which is where most people give up.
It's slowest at the start, which is where most people give up. My writing did nothing for four months; later that year I had 4 million views. Write continuously, and test everything you can think of. Think of it like tuning a radio.
To win in the long term, your platform must efficiently convert readers into followers. Forget likes and tweets; followers are what you're after. Best of all, start a mailing list — it's more work, but you'll have far higher engagement than you'll ever get from Twitter and Facebook.
I shy away from work.
If you write something and it doesn't clearly encourage people to follow you, you're playing the wrong game.
I beg your pardon! I'm playing The Price is Rite.
Some writers may find all of this a bit dirty. Well, yes. Unfortunately, it's also how people work. You must appeal to their nature before you can win them over with your writing. Otherwise, no one will know what wonders they're missing.
If no one is reading these words, they are sure wondering. Or missing. Or something. I think I understand.
Good luck.
Thank you. I'm going to need it.